Before planning a successful fundraising campaign, it’s vital to get the word out. An online strategic promotion execution generates interest from the community and increases involvement in your event. But first, you need to promote the campaign through the right channels so your guests know about your charity event.
Today, social media is the most effective platform to increase awareness and generate a buzz among your key audiences. More than 29% of online donors believe social media is the communication tool that inspires them the most. Running campaigns and contests on social media allows promoters to target thousands of donors while effectively promoting the charity event.
Here are some creative ways you can promote your charity event online. So let’s get started!
Create an online registration link
Social media platforms like LinkedIn, Facebook or Twitter are the ultimate foundation for creating meaningful social campaigns. Most donors use these platforms to connect with people all over the world. Therefore, creating an online registration link and sending an invitation to your audiences can help them receive updates about the event.
Before your event, you can create a simple poster template with all the necessary information, including the online registration link, to get more supporters. Through this link, you can spark interest in your followers by solving their questions related to your goal and asking them for their details. It will help you closely monitor the audiences interested in your fundraising campaign.
Generate a unique and cool hashtag
A good fundraiser hashtag will inspire hundreds of people to reach your fundraising goals. Why? Well, these hashtags provide easy access to your campaign’s story to people searching for event-related posts in real time. For example, unique hashtags like #volunteer #donatetoday #fundraising, #philanthropy, and #pleasedonate are more noticeable during such events.
Furthermore, it is also essential that these hashtags sync well with your fundraising event idea so that your followers can easily follow your featured posts. You can also use official hashtags to highlight your brand and company values.
For example, see this Starbucks #What’s Your Name campaign that inspires people to celebrate their name while raising money for charity.
Join an online community or group
If you own a non-profit organization or are part of the marketing team, participating in local community groups can be an interactive experience. You can take this opportunity to promote your cause by joining a local group that actively supports charity events. However, your updates and posts should capture the interest of your potential audiences to move you forward.
Make sure to participate in non-event related posts so you get noticed by thousands of professionals and volunteers. You can even offer a discount or promo code to introduce your event or a free poster maker to educate your audience about your cause.
Host an online contest to eliminate FOMO
One of the most cost-effective ways to raise money is to hold an online competition for a good cause. These matches create a sense of urgency even before the event as they take place for a short period of time. You can offer your target audiences free VIP tickets or early bird discounts if it is a giveaway contest.
For example, Children’s Training Center CTC planned a “Virtual Run Contest” event to support children while increasing brand awareness. Here they asked people to come forward and run for the sake of the children’s future.
This flash fundraising event got more attention on the social media platforms like Facebook as many athletes and sports fanatics came forward to support the cause.
Fuel donations with inspirational videos
Videos are attractive for promoting your charity event, such as: 65% of people remember visual elements. Making an online video brings your purpose to life and forces your audiences to sign up as a donor for your event or donate generously. In addition, they are a versatile channel to direct people to your campaign page.
Consider creating promotional videos with stories, live interviews, and other information to show people how your cause will affect the lives of others and the world. For example, this video from UNICEF shows the challenging lives of children under unjustified circumstances.
The videos are an insightful way to connect with audiences and increase engagement, allowing them to see a bigger picture of your target. Furthermore, these videos encourage donors to keep an eye out for your next charity event so they can make the necessary donations.
Final thoughts: Raise a good cause with a clear marketing strategy!
These suggestions are a good starting point for successfully promoting your charity event online. Effectively promoting your event and creating promotional efforts to plan a surefire fundraising event is essential in this digital age. In addition, don’t forget to consider your budget so that you can invest your time and energy accordingly.
